Heart’s Guidance: An Economic Imagination by John Bloom
Heart’s Guidance: An Economic Imagination
John Bloom
The mind thinks it loves; the heart loves before the thought.
In our current stage of materialist economy, we are entranced with capital and disconnected from our hearts. This discord is a result of the inherent nature of capital, so centered as it is in the head, as the origin of the word indicates. In the visible world discord looks like a widening gap between wealth and poverty, and in the inner world like a disintegration of beliefs, values, and behavioral decisions. Make no mistake, we need capital in one form or another, and we need those who work with capital to be in the world in a way that values each human being and supports the regeneration of nature. This inner integrity might then begin to heal social and ecological wounds.
So, how might the imagination of economic life change from where we currently are— dependence on growth that is heading toward the demise of nature and increased suffering—to one that is instead life affirming and regenerative? The purpose of this essay is to focus on a guiding framework for systemic change. Real change never happens without a guiding imagination.
The Basics
Let's start with the basics. As I remember, the things that I needed to know or commit to memory, I learned by heart—a poem, a lifeline phone number, a lover’s birthday. I suspect this is true for others as well, though ever-present reference technology has helped us grow lazy about such matters. Long before textbooks, encyclopedias, and artificial intelligence, the heart is what we had by way of stored knowledge, even while it was the head’s task to process that knowledge. Thus, consciousness has been as much if not more a product of the heart than of the head, though modern industrial culture has come to prize intellect over character. We have learned how to perceive and transform nature, while also learning from each other in order to survive as individuals and in communities.
As we evolved, our relationships were practical as well as spiritual; that is to say that trust catalyzed community action, whether the trust was a result of blood connection or common cause. Each individual discovers and develops her or his own capacities or gifts. And, it is when those capacities begin to serve both self and others that the glimmerings of economic life emerge. Fast forward and you get the industrialized version of economic efficiencies in the division of labor. When I am contributing my capacities and in return receiving what I need back from the community, I feel engaged, recognized, and valued—supported both materially and through a sense of fulfillment. While this is a somewhat simplistic framing, I believe this feeling is one desired not only by me, but also by a significant number of individuals open to reflecting on the nature of vocation and economic life.
What I am describing is a heart-centered economy, one motivated by continuous circulation, connection, caring, and cognizant of each person's dignity and destiny. And most important, an economy in which the rediscovery of trust becomes the vital element supporting the circulation and regeneration of resources as common, co-produced wealth, including but certainly not limited to money. After all, money emerged primarily as an economic convenience, as a portable way to store value. By agreement its value was established through the exchange of goods and services. It was a means. But, as money has become more a valued commodity in and of itself, it has been disconnected from its purpose of accounting for economic flow, disconnected from real needs and human activity. In this sense, the more money is valued as an accumulated object attached to an individual, the more anti-social it becomes. In contrast, economics is deeply social as we are fully dependent upon one another's capacities to meet our material needs.
The Heart as a Human Organ
As an organ, the human heart plays a leading role in maintaining human life forces. And, it works in a fully integrated system. It is an arbiter between the intense circulatory exchange in the fine capillaries at the extremities and the need for constant vertical movement as the blood moves through the heart's chambers. Blood, exhausted after delivering its nutrients along the way to the periphery, returns to the heart-lung center to be revitalized—a systolic, diastolic rhythm of constant exchange. There is no part of the human organism that is not permeated through circulation, and just about any stoppage in that circulation has significant health consequences. I am certainly not the first to use the circulation of blood as a simile for the circulation of money. This is an illuminating but partial picture. Circulation is meaningless without the management capacities of the heart, its sensitivity to our inner and outer-facing nerve-sense system, and the forces of our metabolic system. Simply put, the heart embodies interdependence, serves as guide and guardian, harmonizer for human life, and thus supports our capacities to think and act. This complete and unalterable interdependence has much to tell us about economic life.
How the heart models service is in stark contrast to dominance of self-interest, a concept intractably nestled in the modern evolution of economic thinking. Self-interest as currently fostered and practiced has become debased from the moral, and I would say religious, framework that says that it is in your self-interest to be interested in and help others. As economic experience has become ever-more embedded in the materialism and consumerism of the marketplace, interest in the other has converted into competitive fear of the other. Money is the measure of man; thus, I am better the more I can extract from the system for myself. This is a powerfully destructive thought.
It is fascinating to me to consider that the heart is naturally moral. It does not deny one part of the body over another unless it needs to allocate healing resources for an interim period. It does not judge, it simply recognizes need and responds. It seeks sufficiency, and its actions are all guided by the impulse to restore balance—all for the purposes of circulation and meeting the needs of the whole throughout a very diverse organic system. Many natural systems are like this. Nature is moral, but somehow we have allowed the anti-social power of money to corrupt this moral element in human nature. It doesn't feel right. Just as self-interest gives the lie to how truly interdependent we are, money supports the illusion of independence and serves as a measure of fittest in the Darwinian notion of survival. If the money was won through competition, what was lost along the way? These are not propositions of the heart. They are propositions of the head; rationalizations for historical patterns, and cynically, justifications for essentially immoral behavior in the financial marketplace. The heart does not speculate, it anticipates and regulates, not as an exercise in control, but rather in service to the whole.
A Heart Imagination
So what is capital, and how does it serve in the heart imagination? One could say that capital is the materialization of spirit, spirit brought into matter through economic activity. This may seem a stretch, but consider the following. Economic life evolves from the work it takes to transform natural resources into practical goods. Of course, the transformation is not magical, rather it is often hard won through trial and error, through the application of physical and mental creative powers. The invention and evolution of the plow, or any machine for that matter, demonstrates the additive, transformative power of applied consciousness across generations and geography. A second development is how these powers are harnessed and organized for efficiency and production through the further application of intelligence. This applied intelligence in combination with the production of goods and services is what gives rise to capital. Capital is to the economic realm what intelligence is to the individual. Since intelligence is not material, that is, it has no physical substance, it is by its nature non-objective. Its value appears as practical activity in the world. Capital is spiritual, while its value, its measure, derives from its application at a specific time and place.
The role of capital in the heart economy is like that of oxygen to the human heart. Oxygen is carried through the blood even as that stream is also collecting the carbon dioxide waste, which it returns to the world through breath. This self-regenerative system is the key to the imagination of a heart-centered economy.
I offer this imagination as a starting point for changing how we think about and live our economic life through our daily transactions. Can we see that we are part of a great circulation? Can we see that we are part of both the destruction and regeneration of natural systems, and that in our economic world we are never separate from each other, from wealth or poverty of resources, even though we have been conditioned to think that way? If, in our own body system, we were to establish “political” boundaries and protect them as we do, we would die an instant death. Boundaries are important, just as cell membranes are important. They are permeable; they protect, and contain, but in the end it is the circulation that is the most vital. And it is the workings of the human heart, the servant of the circulatory system that demonstrates the wisdom we need to transform money, the financial system, and economic life. Not only by, but also from the heart we can learn how the world can support our lives as we work consciously to support others’.
John Bloom © 2026
John Bloom retired from RSF Social Finance, San Francisco in 2020, after having served nearly twenty-three years as vice-president for organizational culture. He served as General Secretary of the Anthroposophical Society in America October 2016 to September 2023, creating John Bloom Advisory LLC in 2021. John is the founder of Spirit Matters, an initiative that seeks to further the social, spiritual, and economic impulses inspired by anthroposophy in its most universal and non-judgmental understanding and practices. He is also a founder and trustee of Living Lands Trust, a US nationwide land trust committed to supporting biodynamic agriculture and land-based regional economies, and has written extensively on money and culture and the challenging social aspects of economic life.
